Pets Get Holiday Gifts Too

It's no secret that America has a love affair with pets. In fact, more than one-half of pet owners in the US report buying gifts for their pets, according to the American Pet Products Manufacturers Association's (APPMA) 2007-2008 Pet Owners Survey.

The year-end holiday season is the most frequent gift-giving occasion for US pet owners, with this breakdown:

  • 57% of dog owners report giving their dogs gifts for Christmas or Hanukkah, spending an average of US$10 per gift;
  • 42% of cat owners say they give kitty gifts at this time, spending an average of US$11;
  • 32% of small animals owners report giving their pets gifts at this time and spend an average of US$12; and
  • 27% of bird owners say they give their feathered friends holiday gifts, spending an average of US$13.

One of the most popular types of pet gifts is treats, says the survey. As many as 90% of US dogs receive treats, followed by 82% of birds, 79% of small animals and 69% of cats. On average, dog owners spend US$66 per year on treats.