The California Milk Advisory Board and its ad agency, Deutsch/Los Angeles, have launched their most elaborate Happy Cow campaign yet.
The campaign's centerpiece is an "audition" process involving no fewer than 10 cows from around the world. Each cow is vying to become the California Milk Advisory Board's next Happy Cow, taking a place alongside previous Happy Cows Diane, Janice and Sadie.
You can look at the cows profiles and audition tapes by visiting realcaliforniamilk.com
