Polar Bears on the Thames

Eden TV, a new UK-based natural history TV channel has recently begun broadcasting. To celebrate their launch, the network built a 16-foot-high sculpture of a mother polar bear and her cub stranded on an iceberg. Also meant to increase awareness about the plight of the polar bear and their dwindling habitat as a result of climate change, the sculpture was sent to float down the Thames river.

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(via Inhabitat)